Last year I wrote a paper comparing email service providers (ESPs) for email newsletter blasting. The paper was based on research conducted by ONE/Northwest to figure out what the range of tools was for our typical non-profit client, and which ones seemed to be the best fit. I recently updated the document for 2008 - not much has changed it turns out, but Vertical Response has become even more attractive now that they offer 10,000 free email sends per month for registered 501(c)3 organziations.
If your organiztion is considering moving to HTML newsletters this paper will come in very handy to you. While we love Vertical Response, you may find that some other tool fits your needs better depending on the size of your subscriber list, frequency of sending, requirements for list management, or requirements for integration with other online tools.
Download Comparison of Email Newsletter Service Providers [Word 200Kb]
COMMENTS / 2 COMMENTS
Says Marc Baizman on October 17, 2008 at 10:48 amHoly moly - can’t believe no comments on this terrific roundup of email providers! Well done, ONE/NW, great resource! Keep it up!
Says Lauren Tiffany on October 27, 2008 at 9:15 pmWonderful analysis - thank you so much for sharing!
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